● Tool 02 · Funnel Leakage
Where is your leasing funnel leaking?
Enter your monthly leasing activity to identify where prospects are falling out of your funnel, compare your performance against strong multifamily benchmarks, and see what improved conversion could be worth.
● Funnel Leakage
Your funnel is bleeding — you just can't see where.
Traffic isn't the problem for most properties. Follow-up is. Enter last month's raw numbers and see exactly which stage is quietly costing you move-ins.
Inputs
Last month, in raw numbers
Annualized opportunity
$333,000
That's roughly what closing your Lead → Move-In gap to strong benchmark would add to top-line rent this year — +15.0 move-ins/mo at your current average rent.
Lead → Tour
23.0%
▼ bench 30%
Lead → App
7.0%
▼ bench 15%
Lead → Move-in
3.0%
▼ bench 8%
Where the funnel drops off
● Biggest leak: Lead → Move-In
We walk your funnel with you · No signup · 15 minutes
Primary diagnostic
Your biggest leak
Lead → Move-In is your biggest leak.
Your property is generating leasing activity, but too few leads are becoming residents. This can indicate application fallout, qualification issues, approval delays, deposit friction, inconsistent follow-up, or weak closing processes.
Your conversion
3.0%
Strong benchmark
8%
Performance gap
63%
below strong
Where to focus first
Based on your biggest leak
01
Application fallout
Review why submitted applications fail to become approved residents.
02
Approval & deposit speed
Review delays between application, approval, deposit, and lease execution.
03
Closing follow-up
Review communication with approved prospects before lease signing and move-in.
Your funnel doesn't need more traffic. It needs fewer leaks.
LeaseUp USA helps multifamily properties improve lead management, prospect follow-up, lead revitalization, tour conversion, application follow-up, and overall lead-to-move-in performance.
● The Cost of Waiting
The empty units don't fill themselves. Every day you wait is revenue you don't get back.
Fifteen minutes tells you where your occupancy is leaking and what it's worth to fix. No obligation, no pitch.
Illustrative: a 200-unit asset at 88% is leaking roughly $36,000/mo.
We'll tell you if we can help — or if you don't need us.