● Tool 03 · Concession Cost
Concessions look cheap. Annualized, they aren't.
One month free feels like a small give. Spread across a portfolio, it's a permanent rent cut — and it's baked into your renewals. See the real number.
Deal terms
Model your concession
Effective vs. face rent
Discount
−8.3%
Monthly gap
$154
Annualized giveaway across 40 units
$74,000
This is the value you're transferring to residents each year — before it compounds into a lower renewal base and a softer trade-out.
Alternative: raise rent instead
A face-rent increase of +9.1% over the term recovers the same revenue — without setting a lower renewal anchor.
Not sure if concessions are the right lever? We'll model your specific pricing strategy.
Talk to us →● The Cost of Waiting
The empty units don't fill themselves. Every day you wait is revenue you don't get back.
Fifteen minutes tells you where your occupancy is leaking and what it's worth to fix. No obligation, no pitch.
Illustrative: a 200-unit asset at 88% is leaking roughly $36,000/mo.
We'll tell you if we can help — or if you don't need us.